Useful Tips For Holding A Memorable Small Business Event Part I

Useful Tips For Holding A Memorable Small Business Event Part I

Memorable events do not just happen. Organizing and hosting an event takes planning. Whether it is a corporate conference, business seminar or a customer appreciation day, and whether you only have three weeks to plan or longer enough like an entire year, your event’s success is all in the details. We have collected 42 small business event planning tips from the professional experts. This one is all about Useful Tips For Holding A Memorable Small Business Event Part I

Useful Tips For Holding A Memorable Small Business Event Part I

Useful Tips For Holding A Memorable Small Business Event Part I

Small Business Event Planning: What to Do First

1. Make decision on your target audience before anything else.

The very first step the most important step — should be to clearly define who your target audience is. After right decision has been made on this one, all the other decisions would fall into place, such as format, content, prices and location.. This structured approach would also help you to stay focused on achieving those specific goals.

2. Make a list of details — everything from lighting and public transportation, to content and refreshments.

After you have decided to hold an event, every detail matters. From program content and lighting to transportation and parking space — everything can make a difference. Making a list will ensure you not to overlook things.

3. Have a clear business purpose for hosting the event.

Before you start to plan a successful event, be clear on why you are doing it at first, because every decision you will make after that need to support your main goal. Ask yourself those questions? Is it lead generation? Is the purpose of this to create awareness of your company or a particular product?  Or is it to develop customer loyalty? Or none of above, do Do you simply want to make money (which is okay too)?  Please make sure the team is aware of the purpose, so that you wouldn’t have “scope creep.”

4. Watch out for other business events when scheduling.

Check the calendar. Make sure you do not schedule your event on or too close to those public holidays or popular vacation times. It is also important to check for other events that your target attendees likely to go to and miss your event as a result.

5. Be flexible with changes in size, location and other details.

During the event planning process, you would probably find that your business event changes in size, location of your function venue, and many other ways than you initially planned. This is natural and perfectly fine as long as you do not lose sight of the reason why you are doing all this work in the first place.  Some flexibility is necessary in planning a business event

6. Know your limitations.

We all know our goal is to throw a great live event. We also need to be aware of what our limitations — could be its budget … or time-wise.. If it is a big event, it is necessary to prepare several months ahead. If the budget is small, you probably have to counterbalance with creativity and sacrifice more time yourself.

7. Create SMART goals.

Always begin with strategy. Just like building any business, great events begin with a strong, thoughtful and measurable strategy. Live events are a great way to share your brand, connect to your target market, get feedback on your new product, but keep in mind that you need to know the goals you are trying to achieve. Stick with your SMART goals and outline what you are aiming for. Then ensure that you proceed in line with reaching these goals.

Useful Tips For Holding A Memorable Small Business Event Part I to be continued…