How Event Planners Choose Melbourne Function Venue Part A
January 31, 2018
Melbourne Function Venue: Throwing a Cocktail Party Part A
January 31, 2018
How Event Planners Choose Melbourne Function Venue Part B
As event professional you probably think this is very obvious, however, this might not be the case for Melbourne function venue listing websites, search engines, trade magazines, blogs, events, etc. How Event Planners Choose Melbourne Function Venue Part B
Actually the research, which was done among 5500 ISES members, computed decision preference among channels, for example, direct marketing, printed media, technology (such as websites, search engines), collateral advertising and personal.
Therefore word communication seems to be the platform we could reply upon when looking for a function venue or advice on selecting a function venue.
From an info-graphic called How Technology is Changing Events. One of their results shows that according to a study, professionals believe in online information almost as much as information received from in person.
That means that communication with our peers online will have an impact on decision making in regards to function venue selection at Melbourne.
How Event Planners Choose Melbourne Function Venue Part B
Meeting Room Information Has the Strongest Impact on the Final Decision
This is also an interesting one to gain a better understanding how event professionals think. Despite the fact that research has been carried within the International Special Events Society, thus in a demographic who gives extra attention to the function venue component, the results are quite surprising.
The study discovered that meeting room information is the most critical factor in the decision, more than the spending of facility, attractions, exhibit space, catering service, previous experience, sleeping rooms capacity and tech support.
Function venue spending? I would have guessed that pricing was going to be the determinant factor influencing decisions. Apparently not the case.
This tells us that to market function venue or creating technology for marketing function venues. Meeting Room information is what matters. Showing the features of your meeting room is what makes event professionals say yes!
How Event Planners Choose Melbourne Function Venue Part B
In Conclusion
Picking up a Melbourne Function Venue is surely one of the most important decisions an event professional need to make.
Research has found out that we trust others’ suggestions when looking for information about a function venue. That has a massive implication for function events and trade shows promoting destinations and Melbourne Function Venue. Actually facilitating this exchange of information through networking or peer-to-peer sessions becomes very much important for the success of the function event.
Another important factor that impacts suppliers is exposing the function room information as much as possible. Actually, this will be the ultimate influences in the decision making process.
